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Home»Showbiz»Tourism»GTA responds to backlash, says Pan-African vision guided Ghana In Praise foreign artiste choices
Tourism

GTA responds to backlash, says Pan-African vision guided Ghana In Praise foreign artiste choices

By Fiifi SeyJanuary 12, 20262 Mins Read
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Ghana’s packed December 2025 events calendar has sparked debate over cultural balance and local representation, following criticism of the Ghana in Praise Concert, held on Jan. 3, 2026.

The issue was discussed on Showbiz A to Z, where Kwame Dadzie questioned the involvement of the Ghana Tourism Authority (GTA) in the event and the decision to feature more foreign performers than some observers expected at a showcase meant to promote Ghanaian culture.

Gilbert Abeiku Aggrey Santana, deputy chief executive officer of the GTA, said the concert was organised in collaboration with a private events firm, stressing that the authority’s role aligned with its broader tourism and destination-marketing mandate.

Addressing concerns over the inclusion of three foreign artistes alongside Ghanaian performers, Santana defended the approach as consistent with Ghana’s Pan-African identity. He said Ghana’s positioning as the “gateway to Africa” required openness to creatives from across the continent, citing the country’s historical role in promoting African unity.

Abeiku Santana rejected suggestions that the move sidelined local talent, arguing that collaboration with African neighbours strengthens Ghana’s cultural capital and enhances its appeal to international partners and investors. He added that such diversity supports economic narratives used in pitching for tourism funding and cultural investments.

However, Dadzie reflected a view shared by sections of the creative community that state-backed platforms should prioritise Ghanaian artistes to grow the local industry, even while remaining open to regional collaboration.

Abeiku Santana acknowledged the feedback, saying the GTA had taken note of public sentiment and would adjust future programming accordingly. He indicated that upcoming events would tilt more heavily towards Ghanaian performers, while still allowing limited foreign participation.

“If people feel three foreign artistes were too many, we have listened,” he said. “Next time, we can do one and give the rest of the stage to Ghanaians.”

The exchange highlights ongoing tensions between cultural diplomacy and domestic industry development, as Ghana reviews what worked, what did not and what should change in its December tourism and entertainment strategy going forward.

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