The Tour Operators Union of Ghana has renewed its push to improve service delivery across the country’s tourism industry, hosting a one-day training programme focused on customer care and service excellence.
The workshop, held at the Labadi Beach Hotel, brought together tour operators for practical sessions led by Priscilla Wellington of Customer Service Africa. Participants were trained in communication, client management and strategies for maintaining consistent service standards for visitors.
Speaking at the event, union president Yvonne Donkor said high-quality customer experience remains essential to positioning Ghana as a competitive and preferred tourism destination.
A representative of the Ghana Tourism Authority, Ekow Sampson, announced plans for a nationwide training initiative aimed at standardising service benchmarks across the sector.
Organisers said the programme forms part of broader industry efforts to protect the country’s tourism brand, improve visitor satisfaction and strengthen professionalism among operators. They added that sustained skills development would help ensure positive traveller experiences and encourage repeat visits, ultimately supporting growth and resilience within Ghana’s tourism economy.