Renowned Ghanaian sports journalist Juliet Bawuah has marked one year as Media Relations Manager at the Confederation of African Football (CAF), describing the role as a journey defined by purpose, growth and the responsibility of telling Africa’s football story with credibility and pride.
In a reflective write-up on her Facebook page, Juliet said she joined CAF with a clear understanding that the job went beyond managing media relations. “The responsibility wasn’t just about managing media, it was about telling the story of African football with the weight, dignity, and pride it deserves,” she wrote.
Over the past 12 months, Juliet said the role stretched and refined her professionally, exposing her to the unifying power of football across languages, borders and beliefs. She recounted long nights of strategy calls, high-pressure moments requiring clarity, and global headlines that underscored the importance of the work behind the scenes.
As Media Relations Manager, Bawuah explained that her mandate has been to shape, protect and elevate CAF’s voice across Africa and internationally. The role, she noted, demands strategic judgment, diplomacy, cultural awareness and the ability to deliver clear messaging under pressure while balancing speed with accuracy.
She said her contribution to the role has been anchored in excellence, consistency and intentionality, including simplifying complex issues, anticipating potential challenges, managing sensitive situations calmly and ensuring CAF’s messaging remains aligned with its broader ambitions.
Reflecting on lessons learned, Juliet emphasised the value of sustained excellence and consistency, noting that “excellence compounds” over time. She expressed gratitude to colleagues and partners who trusted, challenged and supported her, with special appreciation to CAF General Secretary Luxolo September for the opportunity to serve.
The renowned Ghanaian sports journalist reaffirmed her commitment to continued storytelling and growth, describing African football as rising and expressing gratitude for remaining “in the room where the story is written.”
She also paid tribute to journalists, content creators and CAF’s communications team for their collaboration, and said she remains open to engaging with stakeholders interested in how CAF is working to elevate and sustain global interest in African football across its 54 member associations.