Organisers have unveiled the logo for the 2022 Birmingham Commonwealth Games.
The blue and yellow “B” emblem is meant to link the venues of the sporting events to be held as part of the games.
The colour palette “represents Birmingham as the youngest city in Europe”, designers said.
Locations referenced in the design are Stourbridge, Cannock, Sutton Coldfield, Walsall, Wolverhampton, West Bromwich, Birmingham, Solihull, Royal Leamington Spa and Coventry.
The logo is “bold and dynamic just like the region itself”, said Josie Stevens, chief marketing officer for Birmingham 2022, as organisers held a special event in Birmingham’s Centenary Square to mark three years until the start of the games.
However, the design has already come under fire on social media where users have said its creators “forgot” to include the Lee Valley Velodrome in London which will host cycling events.
You forgot to extend the line down to London for the cycling.
— Scuzzy Butt (@Urb110) July 27, 2019
The logo was designed following “160 hours of in-depth consultation” with West Midlands communities over four months, in which more than 1,000 people took part, organisers said.
It “visually connects communities from ten key locations across the region, many of which will be hosting sports during the Games”, they added.
One Twitter user said the logo and video showed “basically the Birmingham metropolitan region”.
Others noted it is missing the “Commonwealth bars that usually sit below the logo”.
What happened to the Commonwealth Bars that usually sit below the logo? pic.twitter.com/y7CNHzv5kj
— Cole Brazier (@colebraziercb) July 27, 2019
The Commonwealth Games Federation said the logo was part of “a new, updated look for the Commonwealth Games Federation”.
There were positive reactions to the logo too, with one Twitter user saying it reminded them of the “edgy” London 2012 Summer Olympic Games branding.
Some said there were “exciting times ahead” and that they “can’t wait” for the event.
Exciting times ahead
— Brent Adams (@brentadams88) July 27, 2019
The games are to run from 27 July until 7 August 2022.
The total cost of the 11-day sporting event is expected to be £778m, with £184m paid by Birmingham City Council and partners.
Source: BBC