Ghanaian musician Medikal has been officially named an ambassador for the National Youth Authority’s (NYA) ‘Red Means Stop’ campaign aimed at combating the growing abuse of the synthetic drug known as “Red” among young people.
The appointment was announced on Thursday, March 12 at the Ministry of Youth Development and Empowerment by the Minister for Youth Development and Empowerment, George Opare Addo, in the presence of the Chief Executive Officer of the National Youth Authority, Osman Ayariga.
The initiative forms part of a national effort to raise awareness about the dangers of substance abuse and to encourage young people to adopt healthier lifestyles.
Speaking at the presentation, George Opare Addo thanked the musician for accepting the responsibility to support the national campaign against drug abuse among the youth.
He said Medikal’s influence among young people through his music and social media platforms makes him well-placed to help amplify the anti-drug message.
The Minister expressed confidence that the musician’s involvement would help deepen awareness about the harmful effects of drug abuse, particularly the growing use of the synthetic drug known as “Red”.
Osman Ayariga also commended Medikal for joining the campaign and called on other public figures and social media influencers to support the initiative.
He stressed that the fight against drug abuse requires a collective national effort, especially from personalities who command strong influence among the youth.
The NYA CEO noted that the ‘Red Means Stop’ campaign seeks to educate young people about the dangers associated with substance abuse and to mobilise communities to actively discourage the practice.
Responding to the appointment, Medikal said he accepted the role because he believes the campaign can have a lasting impact on the lives of young people.
e explained that his decision to support the initiative was motivated by a desire to contribute to society and help protect the next generation.Medikal further indicated that he would not receive any payment for serving as ambassador for the campaign.According to him, the opportunity to support a cause that can create a generational impact is more important than financial reward.Drug abuse has become an increasing concern in Ghana, particularly among young people. Recent data indicates that tens of thousands of youth are affected by substance use, including alcohol, synthetic opioids, marijuana and cocaine, with dangerous combinations such as “Red” becoming more prevalent.The “Red Means Stop” campaign is therefore expected to use education, advocacy and public engagement to discourage drug use and encourage responsible choices among Ghana’s youth.